The Fashion Entrepreneur
Bauer Entrepreneur Student Enrique Martinez’s Clothing Brand Captures Houston Culture
Fashion is Enrique Martinez’s passion. As an avid fan and collector of major streetwear fashion brands since high school, Martinez is now a student in the No.1 ranked Wolff Center for Entrepreneurship, he has turned that passion for fashion into a clothing brand all his own.
Martinez’s clothing brand, Bazaar, is inspired by streetwear — a defined style of fashion-forward casual clothing associated with urban youth.
“I want to make a clothing brand that represents the city and the people of Houston.”
Houston born and raised, Martinez said he wanted to develop a brand that represented the city. He has also partnered with friends he’s known for almost a decade to help him design and market his brand.
“I want to make a clothing brand the represents the city and the people of Houston,” Martinez said.
The Wolff Center has given Martinez the confidence to network, he said. That skill has helped him in connecting with local skaters who model Bazaar clothes. Martinez described the building of his brand as a collaborative effort, in part with his team and the Wolff Center. He had the vision, and they helped bring it to life, he said.
Along with the clothing brand, Martinez also helps run his family's business: Fruteria Queens.
“I think the perspective I bring to entrepreneurship is that you can do more than one thing at a time,” he said. “I’m going to school, I’m running Bazaar, and I’m also managing my family’s business. I have so many dreams. I can work on a lot of them at the same time instead of just focusing on one.”
"I have so many dreams. I can work on a lot of them at the same time instead of just focusing on one.”
Bazaar has grown so much since he started in November 2024, Martinez said, and he is excited for what the future holds in store for it.
After graduation, he plans to work full-time on his clothing brand. He said he wants to start by doing more pop-ups around Houston, then eventually opening a store and possibly traveling across the country to market it and make his brand, and the city it represents, nationally recognized.
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