Reframing Busyness to Your Advantage
When Feeling Busy Isn't the Problem to Volunteering
Melanie Rudd, Associate Professor of Marketing and Entrepreneurship
Melanie Rudd, Associate Professor of Marketing and Entrepreneurship
Most of us have probably used the same excuse to turn down a volunteer opportunity: we're too busy.
Bauer Associate Professor of Marketing and Entrepreneurship Melanie Rudd explains how nonprofits can increase volunteer numbers through reframing on the latest episode of Bauer Business Focus.
Between work, family, errands, and all else competing for our attention, volunteering can feel like one more thing to squeeze into an already packed schedule," she said. "But what if feeling busy isn't the problem? It turns out that how people think about feeling busy is what really matters. When people see it as something positive rather than overwhelming, they feel more in control of their lives."
Rudd added: “Know that busyness doesn't always have to be a barrier. Sometimes it can be part of what motivates us to give back."
To hear the full segment, click here.
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