Is Personalization a Conversation Killer?
Your Personalized Algorithm May be Holding You Back
Is your algorithm accidentally killing the conversation?
Assistant Professor of Marketing & Entrepreneurship Byung Cheol Lee shares that as personalization grows, it may widen the gap in conversations about entertainment the latest episode of Bauer Business Focus.
Marketing & Entrepreneurship Assistant Professor Byung Cheol Lee
Marketing & Entrepreneurship Assistant Professor Byung Cheol Lee
"Personalized content is everywhere. From Spotify playlists to TikTok feeds, it’s changing how people talk about entertainment," Lee said. "For casual consumers, tailored recommendations boost enjoyment, making them more likely to talk about music or videos in general.
He added: "When the algorithm chooses for people who see themselves as real music or video enthusiasts, they can feel less confident in their knowledge, making them less likely to join broader conversations."
To hear the full segment, click here.
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